What Is Drip?
Drip is email marketing and automation software built specifically for ecommerce stores, not a generic newsletter tool retrofitted for online retail. It plugs directly into your store's purchase history, browsing behavior, and product catalog, so every automation is built around what your customers actually do, not a fixed send schedule.
Why Ecommerce Stores Use It
Revenue attribution: see exactly what each email and automation generates in dollars, not just opens and clicks.
Real-time store sync: purchase history, browsing behavior, and catalog data flow in automatically from Shopify, WooCommerce, or BigCommerce.
Behavior-triggered automation: abandoned cart, browse abandonment, and post-purchase flows react to what a customer actually does, with logic that avoids awkward, badly timed sends.
Onsite tools included: popups and quizzes for list growth come standard, with no extra tier required.
Where It Fits Against What You're Already Using
If you've looked at Klaviyo, Omnisend, or Mailchimp for your store, Drip competes directly for ecommerce brands who want automation tied to revenue, not just email sends. It's built by a dedicated agency partner network of 160+ agencies working with ecommerce clients, not a general-purpose marketing suite with ecommerce features bolted on.
Generic ESP
Drip
Reporting
Opens & clicks
Real dollar revenue per email
Automation triggers
Fixed send calendar
Live purchase & browsing behavior
Store data sync
Manual or batch import
Real-time Shopify, WooCommerce, BigCommerce sync
Onsite growth tools
Separate tool or add-on
Included, no extra tier
Pricing
Higher tiers, hidden fees
From $39/mo, all features included