Email Marketing Tips – Stop Leaking Sales

Black Friday Cyber Monday Email Calendar: What to Send and When

By the time Black Friday actually arrives, your email calendar has already done most of the work — or it […]

Most ecommerce stores have an abandoned cart flow, a welcome series, and maybe a win-back campaign. Far fewer have a

Every store owner watches their unsubscribe count with a little bit of dread, and a lot of that dread is

Open rate is a flawed metric — Apple’s Mail Privacy Protection has been pre-fetching images and inflating opens since 2021,

Somewhere between 20% and 40% of an online store’s email list has gone quiet at any given time — people

If you’ve ever pulled up your store’s analytics and winced at how many carts never turn into orders, the first

If you’ve run a store on both platforms — or you’re choosing between them — you’ve probably noticed that “email

Every email flow on your Shopify store — welcome series, cart recovery, win-back — depends on one thing happening first:

Most Shopify stores pour their entire email budget into acquisition and the first purchase, then let every customer who goes

Abandoned cart gets all the attention, and for good reason — it’s the easiest revenue to recover. But it only